1. the last wrap, a half-hitch, used to secure legs in tiedown roping
2. nonsense, foolishness
interjection: 3. used to express disapproval or disbelief
slang:
4. Celebrating after a particularly sick trick or run aka claiming

Other:
Homonym: HUI or DA HUI groups of Hawaiian natives dedicated to protecting local culture and surf breaks.

February 23, 2010 - Adding to a solid start to his rookie season, HOOey team member Ace Slone won the 14th annual Shawn McMullen Memorial Roping last weekend in Stephenville. The event always draws the top open ropers in the country and is a fitting tribute to a great guy we all remember fondly. For his efforts, Ace walked away with $4,700 and a Barnes saddle.  San Angelo is this weekend, where Ace is currently 3rd after two runs.

Ace Slone, HOOey Team member and PRCA rookie, is performing on his biggest stage yet this week.  While it is quite a feat to even qualify for rodeos like San Antonio and Houston your rookie year (you must be top 5 in the world standings after the first quarter of the season), Ace is not here just here to participate...

Read Full Article

Production is wrapping up for HOOey's 2010 Spring Line.  You'll see plenty of leading edge HOOey hats, a fresh take on shirt designs, as well as some items that may surprise you...

Stay tuned!!

HOOey for the HOLIDAYS???  Many retail partners have fresh stock.  Check out Cavender's, D and D, Teskey's, BASKiNS, Brenham Saddle Shop, Lonestar, NRS...

To see a complete list...

Click here for HOOey retailers

November 10, 2009 - HOOey is proud to add two of the most talented young cowboys going down the road...

Click here

You don't rope to be judged. The stopwatch doesn't lie. No matter what you say or how you play, it's a timed event. If you want to tie faster, better, smoother, it still takes work.  Now you'll have the tool to help.

UPDATE: We're hopeful the final version of the form has been completed.  It has been shipped to the manufacturing plant and will once again begin the mold/assembly process.  This typically takes three months to produce a prototype, however, we are not going to list any specific dates.

We will continue to update if and when there is progress.  Thanks for checking in.