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BFO Sessions 1

On May 6, 2016, the pioneers of BFO came together once again to express the artistry and courage of freestyle bullfighting. All angles are captured by HooeyTV to provide a full appreciation of this dangerous dance. Filmed in Hico, TX at the ranch of the legendary 6x World Champion Cody Ohl.


Beyond design, we have always set out to shine a spotlight on the unique lifestyles of our western athletes. Many of them began wearing the brand long before we could even afford to give them a Hooey hat! In total, the Hooey and Roughy teams now account for eleven World Championships, and counting.

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