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On the Bubble: Mason Clements Chases His Spot

Follow professional bareback bronc rider Mason Clements as he crosses the country on the final weekend of the rodeo season with one goal in mind: to qualify for the $10 Million National Finals Rodeo.

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Beyond design, we have always set out to shine a spotlight on the unique lifestyles of our western athletes. Many of them began wearing the brand long before we could even afford to give them a Hooey hat! In total, the Hooey and Roughy teams now account for eleven World Championships, and counting.

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