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What is a Hooey?

hoo-ey [hoo-ee]

1.

(noun) the last wrap, a half-hitch, used to secure legs in tiedown roping

2.

(noun) nonsense, foolishness

3.

(interjection) used to express disapproval or disbelief

What is a Hooey?

hoo-ey [hoo-ee]

1. (noun) the last wrap, a half-hitch, used to secure legs in tiedown roping
2. (noun) nonsense, foolishness
3. (interjection) used to express disapproval or disbelief

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The Hooey Mission

Hooey takes pride in providing a new alternative for those who prefer a different take on the status-quo. We don’t buy into the perception that our designs have to lag behind trends in other markets like athletic, surf and street. We design with the philosophy that we not only have the ability to keep pace with these markets, but we should also seize any opportunity to lead them.

It's been a good hang, Denver! Thanks to our partners who dropped in to visit. All the new starts hitting stores this Spring. #wesa2018 #hooey

Posted by Hooey on Monday, January 15, 2018
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The Hooey Lifestyle

Beyond design, we have always set out to shine a spotlight on the unique lifestyles of our western athletes. Many of them began wearing the brand long before we could even afford to give them a Hooey hat! You will see some of our athletes who have grown with us featured throughout this site. In total, the Hooey and Roughy teams now account for eleven World Championships, and counting.

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Hooey Helps

The Hooey Family has a sincere commitment to giving back to those in need. Through sales of our Chris Kyle line of hats, we have been humbled to raise over $200,000 for U.S. Military Veterans. While continuing to aggressively raise money for our Veterans this year, we also have new product lines benefitting Tough Enough to Wear Pink Breast Cancer charities, as well as the Comanche Nation.

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