Hooey Mission

From humble beginnings working out of a spare bedroom in south Texas ten years ago, Hooey has always been motivated by details. At first, this meant designing a better hat… a hat with superior comfort and quality that infused a style unseen in western.

Throughout the years you can see the evolution of these headwear innovations, including our new BackStrap Technology (BST), FeatherFit and HybridBill. Our design team considers every detail, from performance fabrics to interior stitching. In addition, we are now proud to offer an American-made alternative, straight from the west Texas factory we recently acquired and renovated.

Of course, now we design more than hats. Hooey’s line has expanded into multiple categories from head to toe, with each as rich in detail as our hats. You’ll find some styles now feature powerful pops of contrasting patterns. You’ll also discover more styles with the popular Hooey Hat Strap, allowing you to conveniently carry your cowboy hat (no more double-stacking) while traveling.

Our attention to detail also applies to one of our strongest passions – music! After attending the NFR for years and typically being disappointed in the very generic options for musical entertainment, we set out to change the experience for Hooey enthusiasts. We’re pleased to report that The Hooey Party at Brooklyn Bowl is now a highly-anticipated event during two nights of the NFR. Best of all, we’re able to share incredible music with all our friends!

Of course, the Hooey Family will always maintain its sincere commitment to community. Through partnerships with American Valor, Rider Relief, Susan G. Komen and the Comanche Nation, Hooey Helps has now given back over $300,000 to Veterans and others in-need.